PopSockets x Aristocats

For the 2025 PopSockets × Aristocats collection, I was responsible for driving the art direction for e-commerce, email, paid ads, and social media graphics. The visual tone was to celebrate the undeniable allure of everyone’s favorite kitten, Marie. This collection captures her elegance, charm, and dainty pink essence - inspired by coquette and cottagecore trends. By tapping into our customer’s need for nostalgia and personality, this collection became PopSockets’ second best selling collection of all time.