PopSockets

At PopSockets, I created visuals that feel like a mini party in the studio—where great lighting, bold personalities, and curious little details all come out to play. My art direction leans into energetic setups with studio lights that sculpt, sparkle, and sometimes show off a bit. Whether it’s a punchy color pop or a dramatic shadow that sneaks across the frame, I use lighting as my main character.

For styling, I give each product a thoughtfully crafted stage to show off its personality. I combine refined textures, carefully chosen props, and playful but purposeful arrangements that highlight unique features without overwhelming the scene. Every element is placed with intention, creating compositions that feel lively yet balanced. The result is imagery that brings out the product’s character in a polished, expressive way — inviting viewers to enjoy both the craft and the charm behind each setup.