PopSockets x Electric Picks
Digital Campaign // Product Styling
During my 5 years at PopSockets, I have created and implemented assets across digital, email, social, and e-commerce channels. Below is one example of the hundreds of campaigns I have helped execute collaboratively with the marketing, e-commerce, and social media teams. For the 2025 PopSockets × Electric Picks collaboration, I drove the product styling and contributed to the art direction—from designing the visual tone to creating elevated, beachy vibes on set. Partnering with our Senior Manager of Integrated Marketing and photographer Gail Job Calderon, I helped shape a cohesive, premium look for the launch imagery.
It starts with a click…
Whether it’s on the .com page or an inbox, it was important that I curate the PopSockets x EP experience to feel premium but fun. To design eye-catching graphics to entice our consumer into wanting to see more of a luxury item from a bold brand
Or maybe it comes from a good scroll sesh…
Collaborating with the social media manager, we chose the most relatable but polished images to engage a broader audience interested in beauty and lifestyle brands. I included graphics for the launch day social story to tie in campaign consistency from e-comm and email assets.
But ultimately it comes down to imagery.
Along with our Senior Manager of Integrated Marketing and our Social Media Manager, I traveled to New Jersey to assist on-site with the campaign photoshoot. While they directed the models for the lifestyle images, I was tasked with styling and assisting with shot setup for our product-focused moments. These would be some of the most important images for our brand, so it was paramount that I communicated our needs and executed them to a tee.
