PopSockets
Brand Refresh + Rollout
I had the pleasure to part of the creative team at PopSockets, where we responsible for brand identity, digital content, retail assets, and campaign development under Creative Director and Designer Andrea Oropeza. For the first brand update since 2018, we utilized cross-departmental training, updated brand storytelling, and ensured consistent, high-impact design execution across all consumer touchpoints.
I had a large hand in rolling out brand storytelling through our digital campaigns, co-ordinating and compiling guidelines for execution in email, e-commerce, and social channels
