PopSockets x KPop Demon Hunters

For the 2025 PopSockets × KPop Demon Hunters collection, I was responsible for driving the art direction for e-commerce, email, paid ads, and social media graphics. This collection celebrates the KDH fan phenomenon, designed to empower fans' self-expression with swappable styles that honor the show's message of embracing your multifaceted identity. The visual thread leans into pinks, purples, and blues, using the Honmoon pattern to highlight the strength powered by Huntr/x and the love from their fans.

All assets are copyrighted by ©Popsockets ©Netflix