PopSockets x Rick and Morty

Digital Channel Buildout // Art Direction

For the 2025 PopSockets × Rick and Morty collection, I was responsible for driving the art direction for e-commerce, email, paid ads, and social media graphics. The collection is a deliberate blend of Cosmic Absurdism and Psychedelic Tech-Noir. It moves beyond standard merchandise by leaning into the show’s high-concept sci-fi themes rather than just slapping character faces on a grip. We targeted the "Kidult" demographic: adults who value high-quality tech accessories but want to express a specific, edgy subculture.

All assets are copyrighted by ©Popsockets RICK AND MORTY and all related characters and elements © & ™ Cartoon Network.(s25)

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PopSockets x KPop Demon Hunters

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Art Direction + Product Styling